Securing the national win for the KPMG Ideation Challenge (KIC)

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Our
SAF
student
team
solved
a
real-world
business
problem
related
to
Environmental,
Social
and
Governance
(ESG)
strategy.

In
March
of
2022,
Chloe,
Nathan,
Britney,
and
Taylor,
a
team
of
first-year
Accounting
and
Financial
Management
(AFM)
students,
brought
home
the
University
of
Waterloo’s
first-ever
KPMG
Ideation
Challenge
National
Win!
We
asked
them
to
write
a
blog
about
their
experience
:

This
worldwide
innovation
challenge
gave
us
the
opportunity
to
create
a
cost-effective
solution
that
helps
an
industry,
economy,
or
organization
achieve
net-zero
emissions.
Along
with
an
amazing
time
with
friends
and
an
opportunity
to
build
a
network
with
interdisciplinary
professionals,
we
received
a
$2,000
scholarship,
job
interviews
during
spring
recruitment,
and
gift
cards.

Our
idea,
CarbonCoin,
inspired
us
to
take
the
future
of
sustainable
businesses
seriously
as
we
spent
two
months
researching
the
retail
space.
CarbonCoin
motivated
us
to
find
a
solution
that
would
spark
meaningful
change
in
the
way
consumers
spend.
We
created
software
that
allows
users
to
scan
products
to
learn
more
about
its
environmental
impact
to
encourage
sustainable
shopping.
As
a
further
incentive,
consumers
can
earn
points
in
exchange
for
rewards
for
every
sustainable
purchase
made.

This
experience
was
truly
something
special
and
unlike
anything
we
had
done
before.
We
built
strong
friendships
and
great
memories,
all
while
working
on
something
each
of
us
was
passionate
about.


Day
in
the
life
of
our
team:

1.
Wake-up

think
about
CarbonCoin

2.
Coffee
(maybe
two)

3.
Lecture

4.
SAF
Lounge

5.
CarbonCoin

6.
Lunch

7.
Nap
(preferably,
in
the
SAF
Lounge)

8.
CarbonCoin

9.
Study

10.
Dinner

11.
Post
dinner
mental
break(down)

12.
CarbonCoin

13.
Study

14.
Red
Bull
break
(recommend
the
dragon
fruit
and
peach
flavours

Britney
and
Nathan)

15.
CarbonCoin
(most
productive)

16.
Some
more
CarbonCoin

17.
Sleep
and
dream
about
CarbonCoin

Overall,
case
competitions
are
an
amazing
opportunity
to
make
life-long
memories
and
friends,
gain
exposure
to
a
variety
of
potential
career
paths
and
explore
up-to-date
industry
trends.
There
aren’t
many
other
opportunities
where
students
can
apply
what
they
have
learned
in
a
real-life
environment
and
build
upon
their
prior
knowledge
quite
like
case
competitions.
So,
we
highly
encourage
you
to
participate
in
at
least
one
as
a
student!

link

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