As per the report published by The Brainy Insights, the global real-time bidding market is expected to grow from USD 9.51 billion in 2021 to USD 158.71 billion by 2030, at a CAGR of 36.71% during the forecast period 2022-2030. North America currently dominates the real-time bidding market with a 37.11% market revenue share in 2021. The demand for real-time bidding is increasing in the North American region due to the increasing e-commerce investment, which leads to the modernization of media programs and growth. The growing demand for online content by the local population supports the development of the real-time bidding market in regional countries.
Global Real-Time Bidding Market Size By Auction (Invited Auction and Open Auction), Format (RTB Video and RTB Image), Device (Desktops, Mobiles, and Others), Applications (Travel and Luxury, Mobile Apps, Retail and E-Commerce, Media and Entertainment, Education, Music, and Others), Regions, Global Industry Analysis, Share, Growth, Trends, and Forecast 2022 to 2030
Leading companies in the industry include Google, Adobe, WPP, Criteo, Smaato, Facebook, PubMatic, Yandex, Rubicon Project, Salesforce, MediaMath, AppNexus, MoPub, Verizon Media, and Platform One, among others which are offering more significant opportunities and are continuously focused on new product developments and venture capital investments to obtain market share.
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The auction segment is divided into invited auction and open auction. The open auction segment dominated the market, with a market share of around 63.11% in 2021. Open auctions are available for all the bidders and buyers in the concerned industry. The advertisement impressions are sold and bought on a real-time basis. The general public is free to participate in open auctions and buy the impressions offered by bidders. The format segment is divided into RTB video and RTB image. The RTB video segment dominated the market, with a market share of around 57.08% in 2021. RTB videos attract a more consumer base as compared to RTB images. There are various graphics in videos which makes it bid for higher prices. The device segment is divided into desktops, mobiles, and others. The mobiles segment dominated the market, with a market share of around 45.09% in 2021. The proportion of smartphone consumers has increased multiple folds over the last few years. People spend a lot of time surfing social media on smartphones. With the increasing disposable income, consumers are purchasing smart devices, especially mobiles. Mobile phones have become necessary in today’s era; thus, real-time bidders generate considerable revenue from the smartphone user population. The application segment is divided into travel and luxury, retail and e-commerce, media and entertainment, education, music, and others. The retail and e-commerce segment dominated, with a market share of around 24.84% in 2021. Retail and e-commerce giants depend a lot on marketing tools for revenue generation. The marketing solutions are required to reduce human error and wastage of resources. With the help of real-time bidding, these companies can provide personalized advertisements to all users.
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The growth in investments in e-commerce has increased the demand for real-time bidding. In the future, many middle-scale and small-scale- e-commerce companies will gain outstanding shares due to rising investments from developed economies. The advancement in e-commerce technologies has given rise to multiple real-time bidding options. Internet surfing time has increased, and the amount of online content surfacing online has grown tremendously over the years. Thus, investors invest more resources in real-time bidding by implementing powerful tools for the target audience.
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