Longmont Downtown Development Authority partners with St. Vrain Valley Schools Innovation Center on neighborhood marketing campaign.


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Longmont, CO – With the help of the St. Vrain Valley Schools Innovation Center, the Longmont Downtown Development Authority (LDDA) is showcasing its thriving local business community, highlighting that “Downtown Longmont is Everyone’s Neighborhood.” No matter where you live, you’re welcome and will find something you love Downtown.

Earlier this year, students enrolled in programs at the St. Vrain Valley Schools Innovation Center produced 30 feature videos to highlight downtown Longmont. Those videos will be posted on the LDDA social media channels (Facebook and Instagram) over the coming weeks, and will also be uploaded to the Downtown Longmont YouTube Channel.

“One of our main goals here at the Innovation Center is to give students real world work experience and that is exactly what this collaboration with the LDDA does,” said Ginger Sheehy Tatic, Studio Tech Teacher at The Innovation Center.  “Our students earn a wage as they develop client relationship skills and learn how to plan, film, edit and deliver a professional video product.”

Zoe Ebert, senior at Silver Creek HS, said, “It was really fun and educational to learn about all the different businesses in Downtown Longmont.”

Alexia Deba, a Mead HS sophomore, said, “Making these videos has not only been a great opportunity for me, but also has been so much more fun than I expected!  Not only have I gotten to enjoy the production process, but I have learned so much about the town I’ve grown up in and the people living and working here.”

The videos help bring to life the Downtown Longmont neighborhood. It features what makes downtown welcoming – the people – the small business owners, employees, customers, neighbors and friends that make it feel like home. Even as the community grows, downtown Longmont retains that small-town feel. There’s something for everyone – whether it’s a product, service, or experience. The videos help give a glimpse of the merchandise, people, and community spirit behind the historic building facades.

“The talent and professionalism of the Innovation Center students was amazing,” said McKee. We are excited to reveal them to the community and are looking forward to extending the project with more videos set to be produced this coming school year.”

ABOUT LDDA: The Longmont Downtown Development Authority (LDDA) is committed to the redevelopment and revitalization of Downtown Longmont. In 1982, the Longmont City Council and the Longmont electorate created the Longmont Downtown Development Authority (LDDA) with a mandate to revitalize the City’s Downtown commercial core. The LDDA encompasses 242 acres, spanning 1st Avenue to Longs Peak and Martin Street to Terry Street.

About the St. Vrain Valley Schools Innovation Center: The Innovation Center is the next step in public education, providing opportunities to experiment with extraordinary ideas and technologies to solve real-world problems. We are a catalyst, incubator, and bridge between education, industry, and our community. Student learning at the Innovation Center transcends the traditional classroom and provides experiential opportunities that are developing today’s students into tomorrow’s leaders, innovators, and changemakers.


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